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Understanding the Dynamic Electorate: What Our AAPOR Research Reveals About Infrequent Voters

In our recent focus groups in Michigan, infrequent voters told us they’re exhausted, financially strained, and checked out from politics. They aren’t ideologues; they are pragmatic people reacting to their day-to-day econo...

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What To Do When AI Comes for Online Panels

Last month, I joined hundreds of other pollsters and researchers at the American Association for Public Opinion Research (AAPOR) conference in Los Angeles to discuss best practices, the future of our industry, and new meth...

Independent, Infrequent Voters – Michigan Focus Group Report

“Why can’t we have America First and affordable housing? Why can’t it be both? The truth lies somewhere in the middle, right?” It’s a simple question, but it cuts to the heart of something muc...

Fixing the Leaning Tower of AI

Here’s what happens. You’re building with AI. Each piece looks fine. Nobody notices the right side is a few millimeters shorter than the left. First few stories? No problem. Ten stories up? You’ve got a l...

Insights from American Adults and Policy Influencers: AI Chatbots in the 2024 Election

In March 2024, BlueLabs ran a multi-modal omnibus poll of the general US adult population and policy influencers to ask a series of questions about the 2024 election and Artificial Intelligence (AI). This poll highlighted ...

Women are the top sustainability consumers. Can we get them into EVs?

New insights from BlueLabs reveal that women are nearly as likely as men to be interested in purchasing an EV. BlueLabs’ EV consumer model identifies the American consumers most likely to purchase or lease an EV. By applyi...

Insights from American Adults: Oscars 2024

We surveyed American adults on their views about this year’s Oscars: Click here to read more about our analysis.

EV sales have declined. Who will buy them next?

In the past few months, electric vehicle (EV) sales in the U.S. have stagnated. This downturn has occurred even as a wider variety of EVs have reached the market with lower sticker prices and a federal tax credit beca...

Perspectives of Policy Influencers and the American Public on Artificial Intelligence

Connect with Kelsey at kelsey.mulcahyATbluelabs.com From the economy to healthcare to education, artificial intelligence (AI) has the potential to reshape nearly every aspect of our lives. The launch of ChatGPT put AI tech...