Ripple by BlueLabs: The Intelligence That Drives Influence
The nation’s leaders don’t make decisions in a vacuum. They operate within tight-knit circles where the opinions of former colleagues, academic experts, and industry peers carry real weight. Any campaign that fails to identify and penetrate these inner circles will inevitably miss the mark. In fact, the opinions of these insiders often serve as six-to-twelve-month previews of popular sentiment.
The most effective public affairs campaigns don’t shout louder; they navigate this landscape with precision—using data to systematically shape the narratives within the networks of the people who matter.
That precision is what Ripple, the BlueLabs influencer intelligence platform, delivers. Ripple identifies the leaders who sway policy agendas, maps their networks of trust, and builds customized, addressable audiences of the influencers your message needs to reach—the backbone for any effective campaign.
Five Questions Every Campaign Must Answer
Ripple provides the foundational intelligence for successful campaigns, helping you answer five critical questions:
- Who truly matters? Go beyond titles to pinpoint the specific influencers—at the local, state, and national levels—who are shaping the policies and public opinion relevant to your goals. Using hundreds of data sources and artificial intelligence, Ripple builds custom segments of insiders, or draws on our existing policymaker, industry leader, and media segments, to create addressable audiences composed of the people you need to reach.
- What’s on the horizon? Ripple’s hotspot detection provides crucial foresight into emerging industry and policy trends, enabling you to anticipate shifts and engage proactively before narratives are fully defined.
- What do they find compelling? Before you can persuade, you must understand. Ripple allows you to survey these audiences to benchmark opinion—what issues and concerns drive them, what content is most persuasive, and which media is best to reach them—and then test which messages resonate. This research ensures your campaigns use the most convincing creative and meet stakeholders where they are.
- How do you engage them effectively? By saturating the opinion environment of decision-makers and their inner circles, your message is heard from multiple, trusted sources. This creates a powerful, persuasive echo within their networks that is far more effective than a direct approach alone.
- Is it working? Using surveys and gold-standard experimental design, you can measure actual shifts in perception among the people who matter—real-time feedback while the campaign runs, and rigorous analysis after it ends.
From Broadcasting to Precision
As leaders in large-scale analytics and modeling for high-stakes environments, we build approaches designed to predict individual behavior and drive real-world results. Our persuasion models identify the specific “moveable” individuals most likely to respond to your message—while avoiding backlash—so every advertising dollar is allocated where it will have the greatest effect.
The results are measurable. By leveraging these tools, BlueLabs has helped organizations increase recognition of key facts by 10–20 percentage points and improve perceptions among key stakeholders by up to 5 percentage points.
And because reputation management is not a one-shot program but an ongoing challenge, Ripple continuously adapts to changing environments, ready for the crises that can arrive at any minute. Critically, these impacts are often much larger in moments of crisis: buoying a reputation when it’s needed most.
Ultimately, influence isn’t about having the loudest voice. It’s about starting the right conversations with the right people, both inside and outside the rooms where decisions are made.
Ready to start the right conversations? Reach out to us to discuss your use case and learn more.