Engage consumers and key decision makers on sustainability issues.
BlueLabs has developed a predictive Sustainability Consumer Model, which scores nearly 200M American consumers ages 18+ on their likelihood to make everyday purchasing decisions based on environmental sustainability.
These scores help brands identify the nation’s top sustainability-minded consumers, as well as those who might be persuaded by the right messages to make more sustainable choices.
Sustainability Analytics
Consumer Analytics
BlueLabs will match your customer data to our national dataset, covering everything from demographics to media consumption to consumer behaviors. Through matching we can identify which of your current customers are most – and least – likely to be interested in sustainable products or services. We can use this enhanced dataset to enrich your understanding of your current customer base or to create models capable of identifying your most valuable prospects.
Sustainability Analytics
Market Expansion
BlueLabs enables you to target the right consumers for sustainability-related marketing campaigns and acquire new consumers who could be persuaded to buy more sustainably. Our models can help you target sustainability-minded consumers, or those who are most likely to seek out your products or services. Test your messages to identify the most persuadable consumers, and use these insights to conduct more efficient outreach campaigns aimed at expanding the market of conscious consumers.
Sustainability Analytics
Issue Advocacy
Get your sustainability-related issues in front of decision makers who shape environmental or climate-related policies. BlueLabs offers a Sustainability Influencer Audience via Ripple, our influencer measurement and marketing platform. Clients harness this audience to measure and shape how the nation’s most influential decision makers and thought leaders perceive their brands and sustainability efforts.
Sustainability Analytics
Media Contactability
BlueLabs’ media contactability models predict the likelihood that you can contact sustainability-minded consumers via more than two dozen media platforms. These scores help you identify the best ways to reach specific individuals and audiences. Our insights help you optimize your campaigns to efficiently reach the best sustainability targets on the platforms they’re most likely to use.
