Understanding and engaging your audience shouldn’t require a PhD.
BlueLabs’ human-centered approach provides organizations with the tools and know-how to understand, activate, and measure their audience as cost-effectively as possible. We’ve done this at scale across hundreds of organizations, empowering hundreds of millions of Americans to make their voices heard, to make purchasing decisions, to take meaningful actions that improve their health, and to improve their financial security.
audience analytics
Politics & Advocacy
Analyzing
Understanding voters and activists is the starting point for any successful campaign. BlueLabs’ voter data and industry-leading survey techniques – which can be combined with your data – provide you with a clear and granular picture of your audience. From our Path to Victory reports, through media and field calculators, down to our best-in-class predictive turnout, support, and fundraising models, we have the full toolkit for your program.
Activating
Once you understand your audience, it’s time to engage and activate them. BlueLabs’ unrivaled expertise with persuading and activating audiences through predictive models will help you reach each person with the message and channel that is most likely to resonate and activate them. Whether you’re running a grassroots or grasstops campaign – and whether you’re relying on digital, SMS, or offline media – our high-precision analytics tools will help you squeeze more value from each dollar.
Measuring
Measuring tells you how you’re doing, helps you change course and test ideas, and demonstrates value to your donors and stakeholders. Go beyond click-throughs and impressions to measure real-world impact by deploying field experiments and tracking surveys. BlueLabs’ unique listening tool allows campaigns to understand what voters really care about by applying natural language processing to voter conversations. These and other real-time reports are available to authorized users in BlueLabs’ online reporting environment, BlueHQ.
audience analytics
PR & Marketing
Analyzing
Understanding your audience is the starting point for any successful PR and marketing campaign. BlueLabs’ consumer data and industry-leading survey techniques – which can be combined with your data – provide you with a clear and granular picture of your audience. Our best-in-class predictive models extend this analysis to the entire population, enabling you to engage each person with the optimal message and to prioritize the right media markets, even down to the zipcode, in your strategy.
Activating
Once you understand your audience, it’s time to engage and activate them. BlueLabs’ unrivaled expertise with persuading and activating audiences through predictive models helps you reach each person with the message and channel that is most likely to resonate and activate them. Whether you’re running a grassroots or grasstops campaign – and whether you’re relying on digital, SMS, or offline media – our high-precision analytics tools help you squeeze more value from each dollar.
Measuring
Measuring tells you how you’re doing, helps you change course and test ideas, and demonstrates value to your clients and stakeholders. Go beyond click-throughs and impressions to measure real-world impact by deploying field experiments and tracking surveys. BlueLabs’ unique listening tool allows organizations to understand what consumers really think by applying natural language processing to large-scale conversations. These and other real-time reports are available to authorized users in BlueLabs’ online reporting environment, BlueHQ.
audience analytics
Government & Healthcare
Analyzing
BlueLabs helps government and healthcare organizations move the needle on their toughest challenges by providing hands on, custom behavioral analysis and data science support. Our team specializes in analyzing government data, insurance claims, and other healthcare data, while maintaining the highest standards of data security and privacy under HIPAA. Our best-in-class predictive models and experiment-informed programs (EIPs), enable government and healthcare organizations to improve services, increase efficiency, and engage each person more effectively.
Activating
Whether the goal is getting residents to participate in the Census, patients to take their prescriptions, or the uninsured to choose the right healthcare plan for them, BlueLabs has the experience to activate the right audiences. We have run more than 500 tests and built hundreds of models to help government and healthcare organizations engage each person more effectively across digital, mail, phone, TV, and SMS – with significant and proven results.
Measuring
We strongly believe in measuring everything. Measuring not only tells you how you’re doing, but also allows for midcourse corrections, testing programs before scaling them, and demonstrating value to stakeholders. This is especially important in government and healthcare programs, where access to services can change lives. With continuous analysis of outcomes and EIPs, we enable organizations to know how they are performing in real time, and to continuously refine and improve their programs.
audience analytics
Film & Entertainment
Analyzing
Understanding your target audience is the starting point for commercial success at the box office, on your streaming service, or on your TV and radio channels. BlueLabs teams with studios, production companies, networks, and content distributors to offer a clear and granular picture of the audiences for particular shows or films long before they debut. Our best-in-class predictive models extend this analysis to the entire population, enabling our clients to engage each potential viewer with the optimal creative and to prioritize the right micro-geographies for their programmatic and out-of-home advertising.
Our film and entertainment analytics offerings include detailed audience intelligence reports that outline the makeup of your strongest targets, including their media consumption habits, content and genre preferences, demos and psychographics, and consumer behaviors. We build predictive models to forecast the individuals nationally who will be most interested in your upcoming theatrical, TV, or streaming release, as well as those who are most likely to be persuaded by specific creative treatments or campaigns. The resulting outputs are precisely-sized target audiences made up of real viewers, not demographic abstractions.
Activating
Beyond traditional audience outreach, BlueLabs’ algorithm enables our entertainment industry clients to target their advertising and marketing down to the individual viewer. We help our clients customize the audience, ad, trailer, message, and even the mode, so that they can reach Jessica on Facebook with one trailer, and Mike via streaming with a different trailer – all based on a cost-effectiveness optimization.
Whether you’re relying on digital, streaming, SMS, or offline media in your marketing, our high-precision analytics tools help you squeeze more value from each dollar and increase the size of your audience.
Measuring
At BlueLabs, we believe in using data to shape conversations. Data allows us to listen to the audience, and then to use that information to refine your next engagement with them. We use a combination of tools, including digital engagement metrics, randomized control experiments, box office data, social listening, surveys, and others to determine what works and what doesn’t, in order to continuously improve through iteration. By using a conversation mind-set, we help our clients continuously build their brands and create a devoted fan base.
